Capacity and cost model

Freelance Rate Calculator

This calculator derives your pricing floor: the hourly rate, day rate, retainer and fixed project prices required to cover the income you want, the expenses you actually pay, a tax set-aside and a profit buffer — across the hours you can realistically bill.

The formula: required revenue = (target income + expenses) ÷ (1 − tax% − profit%); billable hours = weeks × hours per week × utilization; rate = required revenue ÷ billable hours.

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What the business must cover

$

What you want left for yourself after tax and business costs.

$

Software, hardware, fees, insurance, subcontractors. Build this in the startup cost estimator.

% of revenue

Federal + state. Use the 1099 calculator to ground this figure.

% of revenue

Covers slow months, bad debt, equipment replacement and reinvestment.

Your real capacity

weeks

52 minus holiday, sick time and genuine downtime.

hours
%

Share of working hours a client pays for. Track a real month rather than guessing.

Your pricing floor

Hourly

$109

Day (8h)

$872

Weekly retainer

$2,616

Step 1 — Revenue the business must collect

Target take-home income
$70,000
Business expenses
$8,000
Divided by (1 − 25% tax − 10% profit)
÷ 0.65
Required annual revenue
$120,000
Of which set aside for tax
$30,000

Step 2 — Hours you can actually bill

Available hours per year
1,840 h
Billable at 60% utilization
1,104 h
Unbillable hours per year

Sales, admin, invoicing, learning, revisions you cannot charge for.

736 h
Billable hours per week
24 h

Step 3 — Rate and equivalent prices

Required revenue ÷ billable hours
$109 / h
Revenue per available hour

What every working hour must earn on average — the real cost of low utilization.

$65
Fixed-price equivalents at your floor rate
ScopeEstimated hoursMinimum price
Small task5 h$545
Short project10 h$1,090
Medium project20 h$2,180
Large project40 h$4,360

Tax cross-check

At $120,000 revenue and $8,000 expenses, a single filer's estimated federal tax for 2026 is $29,894 — about 24.9% of revenue, versus the 25% you entered. Your set-aside covers the federal estimate; state tax, if any, comes out of the remainder. Run your own figures.

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Why utilization dominates the result

Most freelancers who feel underpaid have a utilization problem rather than a rate problem. Holding your current income target, expenses, tax and profit inputs constant, here is what the required rate does as utilization changes:

UtilizationBillable hours / yearRequired hourly rate
40%736$164
50%920$131
60%1,104$109
70%1,288$94
80%1,472$82

Raising utilization and raising your rate are the same lever pointed in opposite directions. Systems that reduce unpaid hours — templated proposals, fixed scopes, fewer clients with bigger engagements — lower the rate you need to charge for the identical take-home income.

What this model does not decide

  • Market willingness to pay. The floor is about your economics. Demand, positioning and proof determine the ceiling.
  • Which pricing model to use. Hourly, day rate, fixed scope, retainer and value-based pricing all have different risk profiles. The pricing frameworks guide covers when each is appropriate and how to convert between them.
  • Scope estimation. A fixed price is only as good as the hour estimate behind it. Underestimating scope turns a healthy rate into an unhealthy one without changing the number you quoted.
  • State and local tax. The cross-check above is federal only.

Assumptions and what this does not include

What the calculation assumes

  • Cost-plus and capacity based: the rate is derived from your stated income target, expenses, tax set-aside, profit margin and billable hours.
  • Tax and profit percentages are applied to revenue, so required revenue is grossed up rather than reduced.
  • Hourly rates are rounded up to the next whole dollar; day rate assumes 8 billable hours.
  • The tax cross-check assumes a single filer with no other income, standard deduction, tax year 2026, federal only.

What is not included

  • What clients in your market will actually pay
  • State and local income tax
  • Sales tax or VAT on services
  • Payment processing fees and currency conversion
  • Subcontractor margins and agency overhead

Related tools and guides

Frequently Asked Questions